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March 9, 2010

Catherine Smoak Brings the World to AFLighting

AFLighting announces the introduction of a new collection of lamps by designer Catherine Smoak. These lamps are part of AFLighting’s new Horizon Series featuring 4 designers and 37 introductions.

Catherine’s years of experience in product development, merchandising, sales, marketing, and global sourcing inspire her designs.

“In Catherine’s lighting designs,” reports Paul Spano of AFLighting, “you’ll find a bit of whimsy, a bit of caprice. She has a keen eye for style, shape, texture and pattern. And it’s easy to see the influences of her global travels through such unexpected design elements as stamps from around the world, ancient chess pieces and even the patchwork of a farm landscape.”

Through her company, Jigsaw Solutions, Catherine designs furnishings and decorative accessories, creates award-winning showrooms and retail store designs, sources goods from vendors around the globe, and provides color consulting.

She has worked with Nautica, Howard Miller Total Home, Lackawanna Leather, Interlude Home, Leather Miracles, American Signature/Value City Stores, Shadow Mountain, Ekornes, and many others.

Forty-nine of AFLighting’s new designs, including the renowned creations of Candice Olson, can be seen at the High Point Market, Straaton Group Showroom, IHFC-D320, in April.

About AFLighting: Since 1987, AFLighting has served among the leading manufacturers of distinctive lighting designs offering more than 800 products for retailers and professional interior designers. AFLighting has showrooms in Los Angeles, Chicago, Seattle, Dallas, Beachwood, Ohio, and St. Louis. It also maintains a permanent showroom at The World Market Center in Las Vegas. AFLighting is part of Interline Brands, Inc., a $1.3billion distributor based in Jacksonville, FL. For more information, visit www.aflighting.com.